County Buzz

County Buzz shut down, but it was a great run and I am proud to have called myself the Co-Founder and VP of Digital Media for the first hyper-local digital news agency in Franklin County, Tennessee.

This was an amazing project with a spectacular team. I am very proud of our accomplishments. We grew the audience reach and engagement to over 200,000 in the first year.

The quality of work produced by this dedicated team of three was better than much of the work that I saw while working with larger publishers.  This team covered a large county including five municipalities, providing breaking news well before local news outlets.

Coverage varied from local government news on traffic and politics to controversial coverage of the establishment of the first GSA club at the local high school.

Coverage of county traffic issues including a fancy new round-a-bout.

Things got a little hot at the Decherd Board of Mayor and Aldermen

Controversy over the creation of the county’s first Gay-Straight Alliance at the local high school garnered national attention.

And one of our most popular interviews with actor John Schneider.

And finally… who says you can’t have fun with news and politics?

Best Answer for Cancer Foundation

Showcase of the work done for Best Answer for Cancer Foundation. Consulted the BAFC Team for several months leading up to the 2016 Conference in San Diego California.

The conference was a huge success and will be held in San Diego once again in 2017. We saw a marked increase in exhibitors and attendees. Work included administrative assistance, organizational communication, marketing and design.

Below are some examples of print marketing pieces designed for BAFC 

Photos of some of the signage designed for BAFC 2016 Conference



BAFC Sticker2
View the Full 2016 bafc prospectus completely redesigned and edited for a more polished, professional presentation. 

A Brief History Of User Experience Design

Fast Company has a great article on the history of User Experience.


A Brief History Of User Experience Design | Co.Design | business + design.

It’s a good article on the origins of UX going all the way back to da Vinci. It mentions the fact that thousands of jobs are currently available in the field and that is expected to continue to grow. There are not enough UX professionals to fill the void, it’s a good time to transition into the field if you currently in a complementary position.

Here is a brief excerpt from the article:

Circa 1430: Leonardo da Vinci’s “kitchen nightmare”
Michael Gelb’s wonderful book How to Think Like Leonardo da Vinci: Seven Steps To Genius Every Day recounts the story of the Duke of Milan commissioning da Vinci to design the kitchen for a high-profile feast. The great maestro took the job on with his usual inventive flair. In what is considered the first use of the technology (hundreds of years before the Industrial Revolution) da Vinci designed and employed conveyor belts to transport food items to the preparers. He also built what is likely the first sprinkler system for safety measures.


Read the rest of the article here


UX Collaborative – Yes Please

As a Community Manager, one of the things that I love about my job is that most of the time, other people do it for me.

If you build a truly great community, it becomes a self-fulfilling prophecy. I’m proud to say that the UX Mastery community is panning out to be one of the truly great ones, and here is an example of why.

Just over a month ago, a new member who goes by the name of Noquarter signed up. He had an idea, and in doing so, he became one of my favorite community members of all time.

I have an idea. I want to redo my portfolio and I thought this would be a good opportunity to use you guys as my team.

Read more about the project


So the last two weeks have been crazy bizarre here in Tennessee. School was out more than it was in, and travel was a nightmare. What could cause such chaos you might ask?

Well first there was this…

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Then there was this…

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And while that may not seem like much to you, here in the South it might as well be this…


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We simply are not equipped to deal with snow. School was out for the entire two weeks in some counties.

The kids loved it and I admit that I did too. What is it about the snow that brings out the child in all of us?

I thought being snow bound would give me plenty of time to catch up on some reading, but I was so busy I barely had time to breathe. As a Social Media Coordinator, I slammed with announcements about delays and closings, road and weather updates, accident reports and fielding all of the photos we had pouring in from our viewers/readers.

It was a crazy, hectic time and I am so ready for Spring!