Best Answer for Cancer Foundation

Showcase of the work done for Best Answer for Cancer Foundation. Consulted the BAFC Team for several months leading up to the 2016 Conference in San Diego California.

The conference was a huge success and will be held in San Diego once again in 2017. We saw a marked increase in exhibitors and attendees. Work included administrative assistance, organizational communication, marketing and design.

Below are some examples of print marketing pieces designed for BAFC 

Photos of some of the signage designed for BAFC 2016 Conference



BAFC Sticker2
View the Full 2016 bafc prospectus completely redesigned and edited for a more polished, professional presentation. 


A Brief History Of User Experience Design

Fast Company has a great article on the history of User Experience.


A Brief History Of User Experience Design | Co.Design | business + design.

It’s a good article on the origins of UX going all the way back to da Vinci. It mentions the fact that thousands of jobs are currently available in the field and that is expected to continue to grow. There are not enough UX professionals to fill the void, its a good time to transition into the field if you currently in a complimentary position.

Here is a brief excerpt from the article:

Circa 1430: Leonardo da Vinci’s “kitchen nightmare”
Michael Gelb’s wonderful book How to Think Like Leonardo da Vinci: Seven Steps To Genius Every Day recounts the story of the Duke of Milan commissioning da Vinci to design the kitchen for a high-profile feast. The great maestro took the job on with his usual inventive flair. In what is considered the first use of the technology (hundreds of years before the Industrial Revolution) da Vinci designed and employed conveyor belts to transport food items to the preparers. He also built what is likely the first sprinkler system for safety measures.


Read the rest of the article here


UX Collaborative – Yes Please

As a Community Manager, one of the things that I love about my job is that most of the time, other people do it for me.

If you build a truly great community, it becomes a self-fulfilling prophecy. I’m proud to say that the UX Mastery community is panning out to be one of the truly great ones, and here is an example of why.

Just over a month ago, a new member who goes by the name of Noquarter signed up.He had an idea, and in doing so, he became one of my favourite community members of all time.

I have an idea. I want to redo my portfolio and I thought this would be a good opportunity to use you guys as my team.

Read more about the project


So the last two weeks have been crazy bizarre here in Tennessee. School was out more than it was in, and travel was a nightmare. What could cause such chaos you might ask?

Well first there was this…

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Then there was this…

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And while that may not seem like much to you, here in the South it might as well be this…


DSCF4085 snow










We simply are not equipped to deal with snow. School was out for the entire two weeks in some counties and I personally missed four days.

The kids loved it and I admit I enjoyed working from home rather than spending my typical three hours a day driving back and forth between school, work and home.

I thought being snow bound would give me plenty of time to catch up on some reading, but I was so busy I barely had time to breathe. As a Social Media Coordinator, I slammed with announcements about delays and closings, road and weather updates, accident reports and fielding all of the photos we had pouring in from our viewers/readers.

It was a crazy, hectic time and I am so ready for Spring!



Suddenly my education becomes all about YOU!

I love it when courses sync up and there is this sort of cross-platform learning that takes place. That seems to be exactly what is happening this semester, everything we  are doing is all about:

The User   2e3a9b6d936b8a233c22423597e304f5

The Audience

The Target Market

Those classes include Public Relations Publications, Media & Messages, Intro to User Experience and Stop Motion Animation.

Although the focus is the same, the methods and approaches vary from course to course providing me with a more in depth and well-rounded education in how to target, reach and please the user/audience/market.

Oh and there is this delightful side effect, by thinking so much about YOU, I get to momentarily forget about me and all of the stuff I need to get done before mid-terms.

So thanks….. I think!